TOURISM

Tourism has become one of the main engines of economic growth in Africa. The sector, although not very developed compared to other continents, nevertheless represents an important and growing resource for African states. With its heritage, its wild fauna and flora, its heavenly beaches, its cultural wealth…, Africa offers promising prospects for development. To realise its full potential, African tourism needs significant investment, especially with the Covid-19 related health crisis that the world is currently experiencing.

Why should you invest?

  • In 2018, tourism generated 24.3 million jobs, or 6.7% of total employment in Africa.
  • Positive signals suggesting a revival of the sector (investments in the airline and hotel sectors, for example).
  • A thriving market, with an increasing number of tourists every year.
  • A rising middle class, likely to increase domestic tourism.
  • Excellent return potential.

Key figures of the African potential

  • Africa is the 2nd region where tourism growth is the strongest, after Asia-Pacific.
  • Tourism contributed 8.5% to the continent’s GDP in 2018 (against 8.1% in 2017), the equivalent of 194.2 billion dollars.
  • In 2018, there will be 67 million visitors, an increase of 7% compared to 2017 (UNWTO).
  • 38 billion from this growth in 2018 (LMO).
  • In 2018, tourism generated 24.3 million jobs, or 6.7% of total employment in Africa.
  • By 2030, the number of tourists in sub-Saharan Africa is expected to double to 134 million, generating 260 billion dollars …

Focus on our highlighted countries in 2021

Ivory Coast

Rwanda

Ethiopia

Senegal