Why should you invest?
- A distribution market in full development.
- A fast-growing middle class.
- The notoriety of a brand.
- The know-how and support of the franchisor.
- The franchisee’s knowledge of the local market.
- An advantage for a quick and secure business venture.
- The flexibility of setting up a distribution.
- The development of urbanisation.
Key figures of the African potential
- Growth on the continent is expected to rebound to 3% in 2021 (ADB)
- In 2060, Africa will have 1.1 billion middle-class people, or 42% of the population (AfDB).
Focus on our featured countries in 2021