FRANCHISES

Why should you invest?

  • A distribution market in full development.
  • A fast-growing middle class.
  • The notoriety of a brand.
  • The know-how and support of the franchisor.
  • The franchisee’s knowledge of the local market.
  • An advantage for a quick and secure business venture.
  • The flexibility of setting up a distribution.
  • The development of urbanisation.

Key figures of the African potential

  • Growth on the continent is expected to rebound to 3% in 2021 (ADB)
  • In 2060, Africa will have 1.1 billion middle-class people, or 42% of the population (AfDB).

Focus on our featured countries in 2021

Côte d’Ivoire

Rwanda

Ethiopia

Senegal