Copywriting: How to Get Started A Real-Life Guide

As you can see, this guy does a terrific job of catching the readers’ attention and leading them to the desired action. Not surprisingly, he has generated over $50,000 in revenue. The content you publish should aim to prove that you are an expert in the world of copywriting, and your particular niche within the field. Building your portfolio as outlined above is one important way to do so, activating the power of referrals and word of mouth in your city, region, or niche. You can also speak at events, participate in them, and even organize them so people in your industry get to know you. At this point, you’ve been hustling to land those first, critical clients.

how to start copywriting

With this new page, now 5 out of every 100 people who land on it buy. The brand is thrilled because now, they’re making more money, all due to your words. With this guide, we’ve laid out what you need to do to get started on the right path. You’re ready for this — and your dream copywriting job might be one email away. We’re often not the best judge of our own work (especially when we’re just starting). Investing in a copywriting course with personalized feedback is a proven way to get the experience you need — and to bulk up your writing portfolio with strong samples.

How to Build a Freelance Copywriting Business

But, with the right guidance, you can forego all of the trial-and-error and start seeing your business grow faster. As your copywriting business grows, you can add other digital assets like a YouTube Channel, a podcast, or expand to more social media sites and go for omnipresence. This (in my opinion) is one of the most fun parts of becoming a copywriter and starting your own business. You get to use the creative side of your brain to create your digital presence and market yourself. You can make six-figures as a copywriter working less than a full-time work week–easily.

how to start copywriting

And the more technical skills you have, the more education you have, and the more experience you have, the more you can charge. The great thing about owning your own copywriting business is that you can choose what to charge, and as your skill level increases, you can increase your rates as well. But, one of the key differences between starting a copywriting business and starting another type of business is that you can start a copywriting business with minimal upfront cost. As long as you’re willing to do the work, you can start your copywriting business from scratch for less than a couple thousand dollars–and you can do it pretty quickly. Launching your freelance copywriting business is the proverbial key to autonomy.

Best Clients for Freelancers (How to Find Them)

You can absolutely, 100%, create a portfolio with absolutely no copywriting experience. Remember earlier when I mentioned that working as a copywriter means a lot of research? You need to know how to perform adequate research on an audience. You need to understand–in depth–how to gather information, how to translate it, and how to apply it. But, if you’re inherently good with words and writing is second nature, you can take the skills you already have and apply them to writing copy.

how to start copywriting

Develop a plan of action that outlines your goals, business strategy and target clients. Analyze your competition by looking up other freelance copywriting businesses in your market to see what services they offer and how much they charge clients for their services. You’ll also want to plan a promotional strategy for growing your business over time. There’s never been a better time to start a copywriting business than right now. Copywriting is a B2B service, meaning, your copywriting business will be providing services to other businesses.

AI copywriting examples

If there’s a networking event for tech startups in your city, that could be a great opportunity to meet startup founders who might need the services of a freelance copywriter. If you don’t have previous copywriting experience, you’ll still need writing samples to show potential clients. Spec work involves producing ads on behalf of a business, without working for them. Often, writers starting out will develop copy for big brands to show the kind of work they’d produce to make a splash for that company, even though they don’t work for them. Setting the rate you’ll charge yclients is an important step and can also be one of the most challenging tasks for writers who are new to freelancing.

Copywriters are involved with every part of sales and marketing. In fact, many specialize in a particular type of copywriting work and ignore all others. A fourth way to incorporate keywords into your copywriting is to use them in headings and subheadings, which are the most prominent and visible elements of your copy. Headings and subheadings help you structure your copy, guide your readers, highlight your main points and capture attention.

Develop Your Brand

Or perhaps you worry about making copywriting promises you can’t fulfill. You’ve taken the right copywriting courses and practiced your craft. Now it’s time to sit back and watch the clients roll in. Especially if you’re a freelance copywriter, learning how to be as efficient as possible in your work and business operations is vital. Many copywriters have developed life-long friendships within the copywriting community. And these relationships will only improve and strengthen both your career and your enjoyment of life.

  • Uncover tips and tactics to create content that aligns with your business goals.
  • That’s why the skills of a copywriter are in such high demand these days and, as a result, can command high rates.
  • That means you’re responsible for everything — the marketing and client side of your copywriting business.
  • The FAB formula is perfect for copy related to products or services.
  • However, if you have built up an audience and you have gained respect, the possibilities here can be endless.

You see, I had a more in-depth knowledge of this niche than most copywriters, and I knew I could knock it out of the park pretty quickly if given the chance. Freelance copywriting, on the other hand, comes with many of the benefits of being a corporate copywriter, without many of its downsides. Jasper is trained by expert copywriters (and writes better than many new and intermediate copywriters). With Jasper on your side, you’ll be unstoppable, winning gigs left and right.

Commit to pursuing ongoing copywriting knowledge, and you’ll set yourself up for a satisfying and lucrative career as a professional copywriter. Learning the basics of copywriting is a smart way to get started in the field. However, if you want to excel at your craft and attract high-value clients, then you’ll need to do more than read a guide or two.

It’s important to make sure you pitch your clients without underselling yourself or setting up the wrong expectations. So I crafted my marketing message to focus on my NICHE experience — not my WRITING experience — and the prospects came out of the woodwork to talk with me. The key here is to only offer discounted or free work to the right clients for the right reasons, while being clear with the client and yourself that this is a unique arrangement. Too often, freelancers slave away for low wages for no good reason. They think they’re not “good enough” to command respectable rates and end up working for clients who take advantage of them. If you don’t have a website, you’ll want to create one right away with tools like Carbonmade or Contently.

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